Visibility
Giving patients, survivors, families and caregivers a public voice and ensuring that their experiences are not overlooked.
On 14 October 2026, cities and emblematic landmarks around the world illuminated their buildings in light blue in support of people affected by brain tumors. Each light carried the same message: every patient deserves visibility, recognition and a future transformed by research.
From one city to another, light blue crossed borders and turned buildings, monuments and public spaces into a collective voice. This film brings those lights together and honours the children, adults, families and loved ones behind them.
These illuminations give a voice to everyone affected by a brain tumor: people known by millions and people known only by those who love them; children and adults; patients, survivors and families.
Behind every light is a real person. Behind every person is a story that deserves recognition, support and a future changed by scientific progress.
By illuminating cities in light blue, Brains Get Famous and all participating institutions help bring brain tumors into public view. The campaign transforms buildings into messages and awareness into a call for action.
The light blue campaign brings together four essential demands for the global brain tumor community.
Giving patients, survivors, families and caregivers a public voice and ensuring that their experiences are not overlooked.
Calling for greater investment in scientific research capable of improving treatments, survival and quality of life.
Increasing awareness of brain tumor symptoms and supporting progress towards earlier and more accurate diagnosis.
Promoting the official recognition of 14 October as the World Day in Honour of Brain Tumor Patients.
Brains Get Famous continues to advocate for the official proclamation of 14 October as the World Day in Honour of Brain Tumor Patients. The global illuminations make that request visible and unite cities, institutions and communities around a shared purpose: recognition, research and meaningful change.




